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"Following the initial excitement for SONIC Hard Seltzer, we have accelerated product availability for customers who are brand fans or excited to try it for the first time," says Sean Mossman, President of COOP Ale Works, makers of SONIC Hard Seltzer. You need relationships with chain retailers, strong distribution, and licensed brands that the American drinking public would actually reach for instead of owned-and-operated brewery brands. Please look at the time stamp on the story to see when it was last updated. Truly Hard Seltzer, a leader and innovator in the hard seltzer category, will officially open its first brick-and-mortar location, Truly LA, in Downtown Los Angeles on Wednesday, May 25. Sonic Hard Seltzer comes in two themed 12-packs: Citrus and Tropical. This new offering makes a splash in the growing beverage category by re-creating fan-favorite beverage flavors in a new format. According to data reviewed by VinePair, this spring, Sonic cracked the top-15 hard seltzer brands in Nielsen scan data for grocery, convenience, drug, and liquor stores, despite limited distribution and volume compared to both craft and mass-market category leaders. | 2400 Dallas Parkway, Suite 500 Plano, TX 75093 | Phone: College Football Season Ticket Pricing Analysis, Athletics, LEARFIELD Ink Multi-Year Contract Extension with iHeartMedia Minneapolis, Jacksons Expands Official Trading Card Promotion with Boise State Athletics, Harris Teeter and LEARFIELD to Assist in Fighting Hunger at the Feb. 25 Mens Basketball Game, LEARFIELD and SIDEARM Sports Executive Jeff Rubin to receive Keith Jackson Eternal Flame Award; Basketball analyst Debbie Antonelli selected Jake Wade Award winner. Speaking of the past: Even as recently as a decade ago, it would have been anathema for a legitimate craft brewery to partner with a major fast food chain. But those are stunts. Tags: If faced with the challenge of describing guava flavors on the spot, it may prove difficult due to a lack of experience or familiarity. Where do the calories come from? SONIC Hard Seltzer (@SONICHardSeltzr) | Twitter OKLAHOMA CITY, Feb. 3, 2022 /PRNewswire/ -- SONIC Hard Seltzer, a rising fan-favorite, announced the continued expansion of its eight hard seltzer offerings into new . But youd be wrong. An additional 22 new U.S. states will be added this January with plans in place to extend distribution to retail stores across the rest of the country by the end of the year. Where else can you customize your soda or slush with chopped fruit, an array of flavor syrups, and Nerds candy? Prior to July 18, Sonic Hard Seltzer was available in a total of 31 states including Alabama, Arizona, Arkansas, Colorado, Connecticut, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Missouri, Montana, Nebraska, Nevada, North Carolina, New Mexico, Nevada, Ohio, Oklahoma, Tennessee, Texas, Virginia, Washington, West Virginia, and Wyoming. It did make sense, at first. The Big 12 is an NCAA Division I intercollegiate athletics conference that encompasses five states with over 40 million people within its geographic footprint. In addition to the packages environmental advantages, brands also enjoy leading filling, distribution and retail display economics as there is no wasted space due to cans stacking abilities. Produced by COOP Ale Works in Oklahoma City, the line includes eight seltzers, three frozen offerings, and one hard sweet tea (though they arent offered at any of the chains restaurant locations). The aftertaste of this one has a distinctive SweeTARTS edge to it that's not unpleasant. In 2018, the category grew by 4%, making it the fastest-growing segment in the U.S. market. Unlike the classic soft drinks from drive-ins which contain added sugars and artificial sweeteners, these hard seltzers have minimal sugar content. COOP Beverage Works manufactures and markets alcoholic beverage products in the seltzer, ready-to-drink (RTD) and malt-beverage categories such as SONIC Hard Beverages (SONIC Hard Seltzer, SONIC Hard Slush and SONIC Hard Southern Sweet Tea) and future licensing partnerships. They're made out of carbonated water, alcohol fermented from sugarcane, and natural flavors. Were actively negotiating with several parties to bring more licensed brands to market because we really feel like convergence between non-alc[oholic] and alcoholic beverages will continue to be a trend that grows moving forward here., Thats not to say its easy. Your email address will not be published. But having already cracked into the categorys upper echelon after less than a year on the market, its worth taking a closer look at how COOPs pioneering QSR deal came to be, how its structured, and what it means for the collapsing landscape of American alcohol. They come in two variety packs, Tropical and Citrus. As the consumer profile of seltzer drinkers continues to expand, so do the occasions for drinking a SONIC Hard Seltzer. We ended up throwing away the rest of them. It doesn't taste like orange juice, but rather what you thought "orange juice" was when you were a kid if you grew up on the corn syrup-rich, artificial stuff. In addition to Oklahoma, SONIC Hard Seltzer is now available in Arizona, Arkansas, Kansas, Nebraska, Missouri & Texas! All your favorite SONIC flavors are now available as hard seltzer! SONIC Hard Seltzer is not available for purchase at SONIC Drive-In locations. [M]ost consumers are either fans or are at least familiar with our popular drink flavors across Sonics 46-state footprint, explains Springer, noting that while the firms franchisees are excited by the hard seltzer rollout, there are no plans to sell the alcoholic beverage at the drive-ins themselves. Support: https://ko-fi.com/birdstorcThank you for adventuring with us! Follow @birdstorc and @goldenwitchfire on Twitter and Instagram for daily updates!Feb.. Orders . Limeade, however, has got it all juicy lime notes in combination with refreshing zesty elements that create a harmony as pleasing on the tongue as it is stimulating. SONIC Hard Seltzer became one of the top 10 fastest-selling seltzer brands in the country within its first three months and is on track for significant growth across the U.S., according to the press release. Couple this with our craft beer tradition of manufacturing quality and excellence and youve got a winning combination for a leading hard seltzer entry that is shaking up the category and driving extraordinary growth.. Because Sonic hard seltzer is sold in third-party retailers, not the chain's 3,500 locations nationwide, getting the look and feel just right is paramount to the partnership. Powered by WordPress VIP. Hi, I'm Ana! Since Sonic Hard Seltzers have very little added sugar and no artificial sweeteners, they're all much less sweet than their soft drink equivalents. Americas Given that, you might assume that COOP is using the Sonic name as a foot in the door to expand its owned-and-operated beers and hard seltzers with new wholesale and retail partners. This is, after all, the brand that lets you put literal candy inside your drinks and slushes, so it would only fit for their seltzer to shoot for that kind of sugary experience. Sonic Seltzers Melon Medley is an unrivaled tropical treat that stands out among the rest. If a bottle of Orangina lived a hard life that drained it of all sweetness and light, leaving only sourness and disappointment, this is what you'd get. SONIC Hard Seltzer is not available for purchase at SONIC Drive-In locations. Following the initial excitement for SONIC Hard Seltzer, we have accelerated product availability for customers who are brand fans or excited to try it for the first time, saidSean Mossman, president of COOP Ale Works, makers of SONIC Hard Seltzer. Score a FREE cheeseburger & more yummy deals with the SONIC app! So in mid-2020, they went back to the well, whipping up another Sonic-inspired hard seltzer, modeled after the restaurants polarizing, electric-blue Ocean Water to release in spring 2021. 21 New States Welcome SONIC Hard Seltzer. SONIC Hard Seltzer is sold in two variety packs inspired by the fruity flavors of SONIC's iconic frozen slushes - Tropical (with Ocean Water, Melon Medley, Mango Guava, and Orange Pineapple) and Citrus (with Cherry Limeade, Original Limeade, Classic Lemonade, and Lemon Berry). Sleek cans. And its no secret why cans are the answer for this market. Whether its their famous pellet ice, chopped fruit additions, or extra flavor syrups Sonic brings us as close to that classic soda fountain experience we all long for. SONIC Hard Seltzer COOP Ale Works partnered with SONIC Drive-In to license their iconic name to create SONIC Hard Seltzer. Hip2Save may earn a small commission at no extra cost to you via trusted partners and affiliate links in this post. Treat your taste buds to a unique blend of Japanese melon Ramune soda and Pepino Limon Gatorade with a hint of sweetness, culminating in an acidic cucumbery aftertaste like nothing youve ever experienced before. SONIC is part of the Inspire Brands family. As Oklahomas top-selling craft brewer, COOP had been carefully stewarding its own brand for the last 13 years, and with popular Sonic-style hard seltzer flavors, Mossman had a ready-made conversation starter with a nationally known licensor whose offices were just a mile south of the brewery. SONIC Hard Seltzer is only available at select retailers, so you will not find it on the menu at SONIC Drive-In locations. True Sonic fans know that the chain's drink menu is at least as important as the food. Beyond Paradise returns to our screens this week for another enthralling mystery but who is set to feature alongside Kris Marshall in the cast of Rumours are flooding the internet that Cadburys Mini Eggs are being discontinued in 2024, but is it true? Limeade excels because it delivers a multifaceted lime experience, offering reasonably convincing facsimiles of the flavors of lime juice and lime zest. Although the ingredients on the label didn't include artificial sweeteners, it had a little bit of that kind of flavor, with a saccharine aftertaste that smacked of diet soda. The Lemonade Sonic seltzer fails to bring the same refreshing satisfaction as its Limeade counterpart. SONIC Hard Seltzer products are packaged in Ardagh Metal Packaging (AMP) North America 12 oz. The thought occurred to him on a socially distanced jog a few months prior. About Big 12 Conference The Big 12 Conference is comprised of 10 Universities - Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. $14) + More, Best Subway Coupons | BOGO Free Footlong Subs + More Deals, Best Cheesecake Factory Coupons | FREE Cheesecake Slice w/ $45 Purchase (Last Day!) (Well, MOST of them. The restaurant wowed diners with then-innovative curbside service, which let visitors order burgers without leaving their cars, and led to the catchphrase, Service at the Speed of Sound (i.e. Where to buy Sonic Seltzer: Six states get exclusive release of new drink Sonic Hard Seltzer? Review! - YouTube Its hard to win ongoing shelf placement for a non-gimmick brand extension, and to keep selling it after the initial buzz wears off is harder still. You can update your preferences by clicking the "Cookie Policy" link at the bottom of any page on our website. Yet, sought-after actual guava flavoring can be. In contrast, Lemon Berry feels like a powder you'd add to your Nalgene when you got tired of plain water. Pick up a pack and host your own happy hour any time you want! Maybe Sonic had this demographic in mind when they formulated the Lemonade flavor, because we don't know who else this could possibly be for. IRVING, Texas Big 12 Sports Properties, the LEARFIELD team dedicated to the Big 12 Conference as its sponsorship rights holder, announces a multi-year agreement with Oklahoma City-based COOP Beverage Works, makers of SONIC Hard Seltzer. Because Sonic hard seltzer is sold in third-party retailers, not the chains 3,500 locations nationwide, getting the look and feel just right is paramount to the partnership. Though no artificial sweeteners were listed on the label, its taste exhibited slight saccharine qualities that made for an overall pleasing flavor profile full of citrusy lime essence and oil notes. # sonichardseltzer # thisishowweseltzer # thisishowwetailgate 1 reply 1 retweet 7 likes SONIC Hard Seltzer @SONICHardSeltzr 2 Nov 2021 Big news coming tomorrow. In its first three months in-market, SONIC Hard Seltzer became one of the top 10 fastest selling seltzer brands nationally. That sounds kind of unsexy, but your brand is one of your strongest assets, and you have to be really, really diligent about managing that and putting in the right places and treating it the right way, being consistent, he tells VinePair. Ill have to try the blue one! The choice toward cans was an easy one as this is the iconic package for the hard seltzer market, Daniel says. The Sonic Hard Seltzer website contributes to America's worsening polarization by exhorting visitors to publicly declare whether they stand with Team Ocean Water or Team Cherry Limeade. Get SONIC Hard Seltzer Citrus Variety Pack delivered to you in as fast as 1 hour via Instacart or choose curbside or in-store pickup. The Melon Medley seltzer tastes more like Japanese Melon Ramune soda than it does, say, a Watermelon Truly. OKLAHOMA CITY, Feb. 3, 2022 /PRNewswire/ --SONIC Hard Seltzer, a rising fan-favorite, announced the continued expansion of its eight hard seltzer offerings into new states: Alabama, Colorado, Connecticut, Georgia, Iowa, Idaho, Illinois, Indiana, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Montana, North Carolina, New Mexico, Nevada, Ohio, Tennessee, Virginia, and West Virginia. If somebody put a gun to your head right now and told you to describe the flavor of guava, would you know what to say? Not just anybody can say I want to make alcoholic beverages, he says. 2014 - 2023 VinePair Inc. Made In NYC, The Number of Sonic Drive-Ins in Every State [MAP] | VinePair, https://vinepair.com/articles/map-states-sonic/, dining out, Infographics, map, restaurants, sonic, VinePair Happy Hour: Whats Your Favorite Way to Drink Bourbon? That doesn't mean it tastes bad, but it does mean it's putting on airs and pretending to be more special than it actually is. Is there a more distinctly American institution than the Sonic Drive-In? All your favorite SONIC flavors are now available as hard seltzer! This one is a big departure for Sonic, as they don't have any melon-flavored beverages in their restaurants. To celebrate 2023 Interna Ardagh Metal Packaging S.A., 56, rue Charles Martel, L-2134 Luxembourg, LuxembourgR.C.S. This is an archived article and the information in the article may be outdated. SONIC Hard Seltzer is available in two variety packs, Tropical and Citrus and our Greatest Hits Pack. Its the brewerys ballgame. The ratio between sweetness and acidity is properly calibrated, but there's no depth to keep your palate engaged. SONIC Drive-InSONIC, founded in 1953, is the largest drive-in restaurant brand in the United States with more than 3,500 restaurants in 46 states. To learn more about SONIC Hard Seltzer and where to purchase product, visit sonichardseltzer.com. SONIC Hard Seltzer is currently available in eight flavor offerings and provides a modern and craveable take on classic SONIC flavors. Trew Knowledge. The alcoholic beverages are not available at SONIC Drive-In locations, according to the press release. When you come in with a name that is known nationally, or at least very strong regionally, obviously that is going to be a stronger buying opportunity for high-volume stockists, he says. from 8 AM - 9 PM ET. The FDA requires that the total carbohydrates listed include sugarsa type of carbohydrate. It just made sense for us to look at a COOP partnership with a mirroring regional footprint, Sonic chief marketing officer Lori Abou Habib told Forbes in March 2021. The hint of sweetness leaves your tongue pretty quickly, making way for an acidic, cucumbery aftertaste that's a little bit like Pepino Limon Gatorade. SONIC Hard Seltzer Announced as Official Hard Seltzer of the Big 12 "The choice toward cans was an easy one as this is the iconic package for the hard seltzer market," Daniel says. A Sooner State fast-food staple for nearly eight decades, Sonic has national name recognition and legions of fans. Sonic hard seltzers comes in a wide variety of flavors! We tried one of each, just overwhelming tin can flavor. Following the adoption of the new name, and alongside entrepreneur Charlie Pappe, owner Troy Smith opened some 41 locations before Pappes death in 1967. It's like if you made lemonade and just forgot to put sugar in it. Some states clearly have a greater appetite for the restaurant than others, though. Previously only available in seven markets, brand fans and consumers across these states will have the opportunity to grab a pack of their new favored hard seltzer at select retailers in the upcoming weeks. ST. LOUIS SONIC fans in St. Louis will soon be able to buy SONIC Hard Seltzer at select retailers. Its student-athletes and teams have combined for 718 individual NCAA titles and 77 team national championships. Whether you are kicking back and relaxing while watching sports or sitting and soaking up some sunshine poolside, you'll be tasting the good vibes with every sip. SONIC hard seltzers packaged in the AMP cans SONIC Hard Seltzer will move into six new markets: Texas Kansas, Arkansas, Nebraska, Missouri, and Arizona. Make sure to check this post about Sonic Shark Week Slush! Earlier this month, rumors emerged online that the toymaker was Want to know how to say Happy St Davids Day in Welsh? According to Sonic's website, each flavor has 100 calories, one gram of added sugar, and one gram of carbs. They are not amazing I was disappointed because I really wanted to love them. Of course, the chain's distinctively chewable pellet ice has a cult following, but that's only one of many unique touches the iconic drive-in brings to their drinks. SONIC Hard Seltzer is made with all naturally gluten-free ingredients. This beverage offers a deceptively sweet taste sensation fit for those partial to flavored water products, such as Crystal Light and Mio. Luxembourg B 251465, Modern Slavery Statement Required fields are marked *. With just 100 calories and 1 gram of sugar per can, SONIC Hard Seltzer is a guilt-free (and gluten-free!) We sure appreciate you sharing your experience, Amy! Despite lofty expectations, our taste testers were sorely disappointed by the Ocean Water seltzer flavor from Sonic Hard Seltzers. Watermelon is definitely hanging out in the background, but it's not dominating your palate as you drink this. They are just OK in my opinion. By clicking Accept all cookies, you agree to the storing of cookies on your device and to the associated processing of personal data to enhance site navigation, analyse site usage, and assist in our marketing and performance efforts. Nearly 5,000 student-athletes from across the United States and around the World compete annually under the Big 12 banner. Licensing corporate brands to build out parallel commodity businesses targeted to mass consumers? Of course, so-called berry lemonade often doesn't taste like berries, so we won't hold that against it. . As one of the chain's signature items, this flavor features prominently in Sonic Seltzer's marketing materials. With its monochromatic flavor profile and lack of complexity, there is no incentive for palates looking for an exciting adventure. Mossmans six-year tenure at the brewery was immediately preceded by another half dozen years as a CPG licensing executive focused on the hardware industry. - Service fees vary and are subject to change based on factors like location and the number and types of items in your cart. Together he and Mossman hashed out the structure of the licensing arrangement. But Mossman, who has worked at Oklahomas top-selling craft brewery, was already working another angle. In its home market, Mossman says, the synonymity is more pronounced (if thats even possible.) The taste is stronger than some of the others, and the extra sweetness really helps sell it as Limeade rather than just another weak-tasting hard seltzer. No way. Sonic may be more known for its drive-in burger joints but now the restaurant is focusing on moving its hard seltzer products into new markets with a new slim can format. Returning from a morning run in early September 2020, he got in touch with the brand marketing team at Sonic to pitch a one-off collaboration. If your child will play baseball or softball this spring, youll need to stock up on appropriate clothing and equipment. Lemon Berry SONIC Hard Seltzer. About Big 12 Conference The Big 12 Conference is comprised of 10 Universities - Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. According to Velocity, Sonic Hard Seltzer arrived in the state of Oklahoma on 17 May, where it can be found in most liquor, convenience and grocery stores. Many of us may have noticed the difference in flavor between limes and lemons; At the same time, one delivers a refreshing, citrusy taste that excites our senses, and the other only serves an overpowering sourness. Sonic Hard Seltzer has crafted a unique beverage experience with its two themed 12-packs: Citrus and Tropical. 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SONIC moves to hard seltzer | Food Engineering If youre reading this, you probably know what came next: The craft beer industry, eyeing slowing growth in its maturing category, went looking for an answer to the White Claws of the world. The Lemonade Sonic seltzer is somewhat similar to the Limeade, only worse in every way. SONIC Hard Seltzer can be enjoyed on its own or as a core ingredient in a delicious cocktail for added effervescent flavor and fun.