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a. Fiction She would like to open her shop across the street from college campuses, but there are already Starbucks coffee shops in all of these locations. E) Chloe: All you need for a beautiful you. D) desirability, deliverability, differentiability A) clear superiority on an attribute or benefit Many organizations view the process of creating and maintaining a strong brand as a liability. Changed as circumstances change. b. b. [Brand name] serves [target audience] who [specific need or want]. c. These are all dimensions of service quality. e. Abuse, Which of the following statements about creating a brand is true? School University of Malaysia Sabah; Course Title HE 19; Type. B) In blue ocean thinking, industry boundaries are defined and accepted, and the competitive rules of the game are known. E) deviance, The brand must demonstrate ________, for it to function as a true point-of-difference. a. b. D) brand architecture a. Visualization C) points-of-parity Empathy A) Brand mantras a. Frodo was using the ___________ approach to making his service seem "real"? A. e. Balanced offering. He spends about 2.25 hours each day testing programs on which he has made changes. E) channel. ) A) cultural branding self-expressive correct incorrect. Which of the following statements about branding is. The truth value of a sentence is "true" or "false". False and . d. Brand awareness What does the company assure by stating that the beer tastes good? B) Category points-of-difference C) Competitive points-of-parity The key to building a brand is to use a different approach each time you mention the brand name. Variability (Inconsistency) a. Nineteen Eighty-Four (also published as 1984) is a dystopian social science fiction novel and cautionary tale by English writer George Orwell.It was published on 8 June 1949 by Secker & Warburg as Orwell's ninth and final book completed in his lifetime. C) insensitivity e. The manufacturer can only be held responsible for the problems specified in writing. For tax purposes, assume that the computer has a useful life of five years. d. Empathy Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Changing an image is most necessary when: event would be an example of what kind of promotional activity. b. Select all that apply. Consumers with strong behavioral loyalty have the strongest connection with the brand. Multiple Choice O It is a collection of coordinated advertisements that share a single theme. A) A small business must creatively conduct low-cost marketing research. c. Multiproduct branding Select one: E) points-of-presence, For brands in more stable categories where extensions into more distinct categories are less likely to occur, the brand mantra may focus more exclusively on ________. C) employee differentiation e. Transaction, _____________ is when a business uses one brand name to cover a variety of products? D) assist firms in collecting information on competitors that will directly influence their strategy. Good dominated offering It is a good brand name because it is simple and easy to pronounce. The service contract assured her that if anything went wrong with the car it would be taken care of even if it wasn't covered in the warranty. A brand statement might be a single, short phrase but your company's ability to create, develop, implement, and follow through on different concepts and ideas is based on it are paramount. Because it will tell you which products you need to discontinue. D) announcing category benefits Exceeding the customer's expectations. d. Experience Qualities C) Retailers are members of channels of distribution. School University of Houston, Downtown; Course Title MKT 3300; Type. \text{20X8} & 220,000 & 10,000 & 90,000 & 40,000 \\ C) comparing to exemplars A sentence of the form "If A then B" is true unless A is true and B is false. Describe a data-gathering process that produces observational data. Which of the following is NOT an advantage of branding for consumer products? c. A warranty Pages 3 Ratings 100% (3) 3 out of 3 people found this document helpful; D. Brand loyalty exists when customers purchase only one brand and consider no other brand, regardless of price differences. Trademark A) comparability, authenticity, deliverability All marketing strategy is built on STPsegmentation, targeting, and ________. b. Excessive branding. c. Patent. A) comparing to exemplars Becker Brothers is the managing underwriter for a 1.45-million-share issue by Jays Hamburger Heaven. 4. Private branding. Select two. E) sensitivity, Which of the following traits of a brand's ability to become a lovemark implies empathy, commitment, and passion? How to Write a Strong Brand Statement in 2022. B) Brain maps 35) In the ________ phase of new product development, marketers estimate the technical and the commercial success of an idea for a new product. A company doesn't normally want its customers to identify with its brand. B) channel differentiation Which of the following statements about creating a brand is true? Which of the following statements is correct regarding the concept of branding? This is an example of defending the __________ of the brand? B) category-based positioning b. ________ refers to the products or sets of products with which a brand competes and which function as close substitutes. B) differentiability In order for the brand to be successful, the promise must be _____________? E) brand alliance, BMW's "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch someone" are all examples of ________. D) focusing on reliability e. Number of complaints. Which of the following describe spam? Which of the following is an example of services differentiation? Which of the following statements best describes how marketing and brand identity change over time? A) innovativeness C) relying on the product descriptor b. E) point-of-presence. D) mystery E) points-of-conflict, Tums claims to have the most acid-reducing components of any antacid. 3. Creamer, sugar, stir sticks and cups are provided for a nominal fee. Reliability Uploaded By lawjieyin. What percent of Bens day is spent testing these programs? Which one of the following statements about retailers and retailing activities is true? e. No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. Which of the following is NOT a perceptual benefit of packaging? Stay Safe. A) Category-based positioning a. d. Invisibility A) A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel. Once a brand has been established, you do not have to maintain it. D) A small business must disintegrate the brand elements to maximize the contribution of each of the three main sets of brand equity drivers. 10+ million students use Quizplus to study and prepare for their homework, quizzes and exams through 20m+ questions in 300k quizzes. e. What his or her rights are in case something goes wrong. Select one: \text{20X9} & 160,000 & 40,000 & 100,000 & 20,000 \\ B. d. The retailer has national distribution O It is always rational to prefer brand names over generic substitutes O B . Brands control the conversation with customers. e. The retailer has a lot of experience with advertising. A) image It is a focused attempt to highlight a relevant and unique benefit for any single customer segment. d. Service shortfall Select one: who provide superior customer service? e. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. Save the GoogleEarth image that shows the feature in the wider context of the surrounding landscape, Explain why deserts and vegetation showup clearly in the map of Africa below, copied from GoogleEarth.. In order to reduce the possibility of mistakes, she created a self-service ordering system where customers would choose the various ingredients for the donuts using a touch-screen computer interface. Select one: Ingredient branding e. Visualization, Proctor & Gamble creates a separate brand identity for each product they bring to market. "B) Branding provides product identification for sellers but usually is not important to consumers.C) What brand is familiar often varies from one country to another.D) Achieving brand familiarity is easy.E) None of these statements about branding is TRUE. Max was the brand manager for a pet food company that was to introduce a new brand of dog food. All of the marketing concepts that deal with tangible products apply to services as well. B) points-of-parity (b) It is a source of satisfaction. b. Excessive branding. He gave his clients a book that they could use to keep a record of their visits to his practice and record their thoughts and feelings about the therapy. e. Publicity, Intel corporation created the Intel Inside campaign to make consumers aware that an important component of any computer is the quality of the microprocessor (computer chip) that makes the machine work. D) image differentiation A) conceptual points-of-parity; competitive points-of-parity Carnival Corporation is the world's largest cruise line company. E) comparing to exemplars, One common difficulty in creating a strong, competitive brand positioning is that many of the attributes or benefits that make up the points-of-parity and points-of-difference are ________. D) Achieving brand familiarity is easy. A) Category points-of-difference C. quality of in-store displays and packaging of private label brands has increased. a. Brand name, service mark. This has to be one of the nicest all original OBS Powerstroke diesels left on the planet. What are generic drugs? Deposited amounts are later converted to Cruise Revenue as voyages are completed. B) strategic points-of-parity; conceptual points-of-parity E) price-quality positioning, Marketers typically focus on ________ in choosing the points-of-parity and points-of-difference Which of the following is the company using to convey its membership in the hatchback segment? Select one: Social media marketing is the use of social media platforms and websites to promote a product or service. Why is it so important to take complaints about service so seriously? It is harder to create than brand recall. & \textbf{Operating Income,} & \textbf{Net Income,} \\ A. a brand's image has been adversely impacted by the entry of new competitors. c. Service C) insensitivity D) Competitor analysis C) category points-of-difference So he immediately returned it. E) distinct advantage, Which of the following types of differentiation relates to companies having better-trained personnel Generic branding c. A warranty C) Clarity offers you the best prices for the best quality. Which of the following statements about brand names is true? She chose the supplier that advertised the lowest price. The company further moved into classes such as deodorants, shampoos and cosmetics. c. Consumers are unwilling to pay premium prices for similar products. C) brand journalism C) points-of-inflection C) Competitive points-of-parity A global brand has marketing programs that are coordinated in each individual country where the service is sold to ensure a consistent customer experience. e. Post-purchase utility. d. Intangibility B. Complementary branding is marketing two brands together to encourage co-consumption. Brand Loyalty B) identifying counter examples The customer service representative was unwilling to let Raul return the microwave saying that they did not allow returns on electronic merchandise. a. c. Diffusion A) announcing category benefits Organizations should not . D) competitive, sensitive, and simple These brands offer experiences and we buy them with that experience in mind. Like lysol spray disinfectant products Other disinfectant sprays besides lysol Spanish equivalent to lysol spray. Nestl Purina Petcare (/ p j r i n /), or simply Purina, is an American subsidiary of the Swiss corporation Nestl, based in St. Louis, Missouri.It produces and markets pet food, treats, cat and dog litter.Some of its pet food brands include Purina Pro Plan, Purina Dog Chow, Friskies, Beneful and Purina One.The company was formed in 2001 by combining Nestl's Friskies Petcare . E) reliability, A supplier creates better information systems, and introduces bar coding, mixed pallets, and other methods of helping the consumer. Implied c. Search qualities a. Invisibility d. Excessive branding. A) practicality Which of the following terms is most closely associated with the statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"? e. Implied. Customers are willing to pay a premium price for the product E) deliverability, Which of the following criteria relates to consumers seeing the brand association as distinctive and superior to relevant competitors? A) sensuality The Dolly Parton Solution Financial Market Class 12 Business Studies MCQs Pdf. a. A university librarian produced the following probability distribution of the number of times a student walks into the library over the period of a semester. E) points-of-presence, ________ are product associations that are not necessarily unique to the brand but may in fact be shared with other brands. B) brand extension a. Select one: C) What brand is familiar often varies from one country to another. a. D) never correlated Nickname D) resilience b. A) points-of-conflict Starbucks is more than coffee. B) pitch Study with Quizlet and memorize flashcards containing terms like ________ is an example of an unsought product., Which of the following statements is TRUE? If you are a fan of these trucks then this is truly a very rare opportunity . B) Market research Select one: Share. d. Process versus outcome measures E) In blue ocean thinking, value to consumers comes from reintroducing factors the industry has previously offered. ) B) Need-based positioning D) to globalize competitors' perceived points-of-difference He just made an arrangement with a coffee service for his company. C) Competitive advantage c. It is not a good brand name because it isn't clear that it is about dog food. Raul pointed out that even though there is nothing in writing, _________________ means that if the microwave doesn't work he can return it. He brought it home, plugged it in and nothing happened. D) setting The supplier is most likely to be differentiated on its ________. According to your instructor, a brand can be thought of as a promise you make to your customers. D. The company has provided a written statement saying what their responsibility is for defective products. C) The highest level of brand equity involves establishing product benefits. Builds customer trust by becoming a true partner in their business. Select one: A) They guide only major decisions, they have no influence on mundane decisions. d. C) The highest level of brand equity involves establishing product benefits. We strongly recommend purchase. a. d. Documentation Which of the following is not one of the unique characteristic's of a service described in the text? A) It involves designing creative business ventures to positively affect both a company's cost structure D) announcing category benefits ___________ is the consumers' ability to identify the brand under different conditions, as reflected by their brand recognition or recall performance. CS Lewis Week 13: That Hideous Strength Review. Its co-sponsorship of this. d. Multiproduct branding Brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. Which of the following statements is true of the individualism approach of ethical decision making? Discuss the business-cycle approach to investment timing. Trade name, trademark d. Kept. E) unique, sensitive, and explanatory, Brand mantras typically are designed to capture the brand's ________, that is, what is unique about the brand. Is this business a good candidate for branding? American Express'- "Worldclass Service, Personal Recognition," Mary Kay's - "Enriching women's lives," Hallmark's- "Caring Shared," and Starbucks'-"Rewarding Everyday Moments" are examples of ________. d. Offer a consumer clues as to the quality of the product inside. D) noncomparitive positioning B) peculiarity D) the soap brand has global presence This is an example of ________. B) innovativeness Brands no longer control the ways in which customers connect to them b. e. Service encounter, Hermione was the office manager for a small business in the city. 2020-2023 Quizplus LLC. d. Printed on the package or in the instructions Which of the following is correct about examples of co-branding? She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. Which of the following is NOT true about brand alliance? Which of the following statements about branding is true? D) Procedural models d. Not-for-profits don't compete against each other. . E) cast. ) One of the reasons Johnson and Johnson's Tylenol brand pain reliever is such a powerful brand is because the company pulled the product off of grocery store shelves when there was a threat of possible product tampering. D) insensitivity The implied warranty of merchantability D. many consumers still perceive private labels as being inferior to manufacturer's brands. B) brand parity a. c. Positive Brand associations Here are the building blocks of your brand that you need to identify: Needs: Maslow's Hierarchy of Needs is a helpful tool that shows layers of needs from the most . All of these conditions are favorable for a retailer to launch a store brand. Which of the following statements is true? A global brand uses the same product formulation or service concept across multiple countries and cultures. In the front of the book was a beautiful picture and an inspiring poem that would remind his clients that lower back pain can be treated with a visit to Frodo. b. Inseparability Select one: B. rejuvenating an image. These are all expressions of the value of brand equity. D) product E) maximizing negatively correlated attributes, Which of the following ways to conveying a brand's category membership relates to well-known, Select one: DividendsDeclared, OperatingIncome,NetIncome,YearRavineCorporationValleyIndustriesRavineValley20X6$140,000$30,000$70,000$20,00020X780,00050,00070,00040,00020X8220,00010,00090,00040,00020X9160,00040,000100,00020,000\begin{array}{lrrrr} D) points-of-presence a. b. People-based offering b. E. Yes, because the large number of bean varieties needed to make the concept work will create economies of scale. a. Credence Qualities E) brand extension, ________ are short, three- to five-word phrases that capture the irrefutable essence or spirit of the brand positioning and ensure that the company's own employees understand what the brand represents. Select one: You said? A brand is a name, picture, design, or symbol, or combination of those items, used by a seller to identify its offerings and to differentiate them from competitors' offerings. In terms of the goods-services continuum, this is an example of a _____________? D) Points-of-presence It is always rational to prefer brand names over generic substitutes. Select one: D) reliability If your friends tell you that the company should be liable for a problem, then they probably are liable. C) The highest level of brand equity involves establishing product benefits. the goal of positioning is to ________. Individual product branding A) intimacy Brand identity is how a company wants itself to be perceived and includes the visual components of a brand used to . Starbucks using its brand name on coffee makers is an example of a: a. Each ad features one of SJC's competitors and conveys an advantage SJC has over that competitor. 1 12 4. E) product differentiation, Singapore Airlines is well regarded in large part because of the excellence of its flight attendants. Consumers with strong behavioral loyalty have the strongest connection with the brand. Association They said that the difference comes from how comfortable they make their cows. a. Diffusion What he or she is expected to do in order to create the service. A) Brand positioning