The best celebrity endorsers can even become synonymous with multiple brands. From infomercials and soft drink ads to sneaker lines and fragrances, this generations stars know theyve made it once the corporations come calling. A survey records that there are more than 1.8 billion consumers of Coca-Cola products per day. Coca-Cola changed the flavor of its soda in 1985 and enraged a nation. There was an unknown error. When a company wants to sell you something these days,it needs to do more than just show you the product. $4.95. From Matt Damon's recent nauseating, "Fortune Favours the Brave" FTX crypto ad, to Michael Jordan defying the laws of gravity for Coca-Cola, there are plenty of examples of iffy celebrity . March 18, 2021. List of Brands Endorsed by Cristiano Ronaldo - StartupTalky In 2012, Irving starred in his first commercial as his elderly alter ego "Uncle Drew." The Shake It Off singer has had some of the best endorsement deals. Latest campaigns | Coca-Cola GB Coca-Cola's holiday campaign this year focuses once again on the arrival of Santa. Hollywood Branded's Influencer Marketing School advances your influencer marketing game. Social Security: Proposal for $2,400 Extra in Checks Expanded and Reintroduced in Congress, Precious Metals May Be a Good Way To Save for Retirement How To Rollover Your IRA, Athletes Earning Most of Their Cash From Endorsements. Here are some of the most bizarre celebrity endorsements: Kris Jenner & Poise. Diet Pepsi. In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma. Company Provides 2022 Financial Outlook. He raked in eight figures by placing endorsements on his shorts, caps and robe. Soon after, Jenner released her Puma Fierce line. Many of the offers appearing on this site are from advertisers from which this website receives compensation for being listed here. ENDORSEMENT Celebrity endorsement is just a channel: Companies must realize that having a celebrity Her promotion for Coca-Cola was such an epic fail that fans are reaching for Pepsi, instead. Coca-Cola Reports Fourth Quarter and Full-Year 2021 Results In 2005, she renewed the deal. 2 - Shah Rukh Khan. your CMS. Addison Rae is one of the highest paid TikTok stars, and everything she touches seems to turn to gold until now. Even in his post-playing career as an NBA analyst on TNT, hes still raking in the dough fromendorsements like pain relief medicine Icy Hot and Carnival Cruise Line. Both were ranked in top 10 within CelebrityZ's ranking in . But in 2001, it was Britney Spears who was sitting pretty as queen of the pop hill and she landed a Pepsi advertisement of her own to prove it. Coca-Cola vs. PepsiCo. Social Jockeys are some of the original "gig workers" because they work as independent contractors. When it comes to endorsement, it is not only confined to the actors or actresses. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'b41e6ff7-0bb2-4179-a39b-0be6c2505481', {"useNewLoader":"true","region":"na1"}); Of course you've seen lovableand seemingly agelessAniston in an ad for Smart Water. Take Michael Jordanits not hard to think about the various companies he endorsed over his legendary career (and well into retirement, too). During his highly anticipated 2017 fight against UFC star Conor McGregor, Floyd Mayweather earned $25 million just by selling ad space on the clothing and accessories he wore during and before the fight. The Muppets. . A Comprehensive Analysis of Sony's Marketing Strategies With 7Ps, Signifyd Success Story: Empowering Companies With Innovative Fraud Protection and Prevention Services, Save Now Buy Later - The New Fintech Business Model, How Cricbuzz Became the Biggest Cricketing News Sensation, 21 Profitable Business Ideas for Couples to Start this Valentine's Day, 2022 - A Remarkable Year for Indian Startups, The Ultimate List: Top 10 Men's Grooming Brands Setting the Standard in India, Best Banks for Small Business Startup Loans in India, Most Subscribed YouTube Channels Worldwide, Spy on your Competitors (Use code ST30 for 30% off). While many sci-fi fans still associate William Shatner with Star Trek, the veteran actor has become equally identified with bargain-hunting travel site Priceline,where hes served as a pitchman since 1998. While McConaughey began his career as a goofy hunk in films like Dazed and Confused and The Wedding Planner, his evolution into a sophisticated actor in Dallas Buyers Club and True Detective allowed him to endorse more sophisticated brands like Lincoln, which, in turn,got mocked by Saturday Night Live. Taylor Swift is the brand ambassador of some of the biggest brands in America which listed her with the A-listed endorsement deals. Few stars have risen higher than Beyonce and in 2012, her global celebrity translated into a multi-year, $50 million contract with Pepsi. Solved Question | Chegg.com According to a report from CBS News, actress Penelope Cruz earns $2 million per year for her position as a spokesperson for LOreal. Kylie Jenner: Puma, $1 Million. Endorsement Fee- 5 to 7 crores a day. Actors John Hodgman and Justin Longstarred in the famous Apple commercials that positioned the Mac as young and hip versus the stodgy PC. And just like a Hollywood movie, he became an instant fan of the bottled water. The German shoe company agreed to pay the runner $10 million a year. Find out which celebrity endorsement deals were worth the most. Since launching in January 2021, the hybrid innovation has given consumers a refreshing reset to their daily routines with a pioneering proposition that . The collaboration started with some TV commercials and print ads and even landed her a sponsored tour. The campaign featured Lowe and various alter-egosas they tried to convince viewers to ditch cable and upgrade to the satellite TV service. After the City of . Coca-Cola brands include Sprite . We believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful. The fame of Beyonc, not just in Hollywood but across the globe makes her one of the highest-paid brand ambassadors. 02:40 - Source: CNNBusiness. Paul Battenally and Clara Trindall paid $17,500 for the vehicle and spent 11 months doing it up. Copyright 2021 Privacy Policy Subscription Terms Terms of Use Sitemap Site by Artillery, Copyright 2021OpendorsePrivacy PolicySubscription TermsTerms of UseSitemapSite by Artillery. Great! share our stories with your audience. Like fellowNASCARcolleague Joey Logano, Denny Hamlin is not shy about reppingCoca-Cola. "Modern Family" star Sofia Vergara has been a popular celebrity spokesperson for years, and Head & Shoulders sounds the perfect fit for hershe claims to have used the product for the past two decades. NBA slam dunk champion Blake Griffin won his 2011 dunking crown byjumping over a Kia OptimaKia being an NBA sponsor at the time. Cute characters like geckos and tigers are great tools for selling car insurance and breakfast cereal, butsometimes brands need more of a human touch to move the sales needle. And for dazzling celebs, just plain old tap water won't do the trick. Bubba Wallace has incorporatedCoke,DietCoke, and theCoca-Colabrand within his social stances. Sarah Sachs, MBA - LinkedIn He'sAquahydrateall the way hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '546f2ad2-5a97-4961-a08b-30a502f62f7c', {"useNewLoader":"true","region":"na1"}); Actor, singer, and nowinvestor? According to Billboard, soda giant 7UP poured $30 million into a 2014 campaign to associate DJ Tiesto with the companys trademark beverage. In 1900, Coca-Cola signed its first celebrity endorsement - the light opera & dance hall singer, Hilda Clark. They're not hard to find. Pepsi was overwhelmed with this outstanding result and signed another deal of $10 million for global target . Has the Pandemic Impacted Influence for NBA Draft Prospects? Since celebrated his10th anniversarywith theCoca-ColaRacing family back in 2018, Logano appears just as committed to the brand now as when he first started. She has signed deals with CoverGirl, Apple, Keds and the most extraordinary one is with Coca-Cola. Add to Cart. As we wrap up 2021, GOBankingRates is taking a look back at some of the top moments in the year's sports endorsement deals. More From Your Money: Choose a high-interest saving, checking, CD, or investing account from our list of top banks to start saving today. Taylor Swift and kittens: that was the secret recipe for Diet Cokes commercials featuring the pop star,whose partnership with the brand beganin 2013. Find us online at HollywoodBranded.com. It was the first brand to sign a deal with James after he was drafted into the NBA in 2003. After learning what he was drinking, he recruited friend and fellow celeb Sean "P. Diddy" Combs to invest in the company with him. Shop Pay is an innovative payment solution developed by Shopify. Published Mar 1, 2021. See how our company and system employees make this possible every day and learn more about our areas of focus in sustainability. Coca-Cola were major sponsors of the UEFA Euro 2020 tournament, but Cristiano felt it was . Most celebrities are happy to admit that they do endorsements because they require a small amount of work and pay handsomely. Losing traditional customers at the expense of a failed campaign to lure a younger generation of buyers, the brand turned to superstar Angelina Jolie for a solution. Here's what the company reported compared with what Wall Street was expecting, based on a survey of analysts by Refinitiv: Earnings per share: 55 cents adjusted vs. 50 cents expected. The endorsement was a natural match, since Stamos has proudly touted his Greek heritage since his days playing Greek rocker (and best uncle ever) Jesse Katsopolis on Full House.. Pepsi needed an edge over Coca-Cola, and for a shining moment in early '92, they accomplished it with the perfect storm of a celebrity endorsement through Ms. Crawford, a brand re-skin and a cultural centerpiece launchpad (the Super Bowl). Pepsi. Check your inbox and click the link. Michelle Wie is the youngest player ever, who at the age of 10 qualified for the USGA Amateur Championship. Spieth has highlighted the brand on his social media as well. The campaign was widely lampooned for its silliness, but Pitt got the last laugh and a $7 million payday. Cristiano Ronaldo rejects Coca-Cola and praises water. Coca-Cola Is Changing the Flavor of a Soda. Again. - New York Times Celebrity Endorsement Deals With Insane Payouts | GOBankingRates Her most remarkable endorsement is with Emirates Airlines which is a Dubai-based Airline company. Nike scooped her up for between $4 million and $5 million a year, according to an ESPN report at the time. Beyonce signed a multi-year contract with Pepsi worth $50 million. Then, he signed an even bigger contract to serve as the spokesman for Lenovo, according to a Page Six report at the time. In 2004, Jackson signed a deal with Vitaminwater's parent company, which landed him a minority stake in the business. Foreman made 45% of the profits from the grills sales before selling his stake, which led to hundreds of millions of dollars in total revenue forthe former fighter. Shes the leading lady in a string of Natural Match hair color commercials. She even wants her dad to sign up for one. The most fascinating lives are of Celebrities whether it's acting, music, or sports. In 2016, Page Six reported that Selena Gomez returned from a brief hiatus to sign a $10 million deal with designer brand Coach. All Right Reserved. With a slew of younger celebs with a huge social media impact, their investment was a big deal to CORE. Coca Cola Net Worth 2023: Revenue, Assets, Brands, Income - CAknowledge The companypaid a lofty $40 million settlement a year later in response to a class-action lawsuit that disputed the shoes health claims. Besides her huge success in Hollywood, Jennifer Aniston works with several brands like Smart Water, Hair product Living Proof and Aveeno. The most sincere celebrity endorsements happen when the celebrity actually uses the product. One of the richest athletes in the world, the LeBron James sponsors portfolio is impressive. Radar Online reported at the time that because she assumed shed be teased for the subject matter, she wanted to get as much out of the deal as possible. Take a look at our blog that helps outline a plan for your brand to feel confidant in your partnership: 110 Lomita Street El Segundo, CA 90245 - Warehousing + Deliveries, 305 Ave G, Redondo Beach, CA 90277 - Headquarters, Copyright 2016 Hollywood Branded Inc. | All Rights Reserved |. 9 LeBron James. Read: Lessons To Live By From These 13 Rags-to-Riches Athletes. Jennifer Aniston. . Source. Morgan has partnered with the brand for the majority of her career as she became thefirst female footballerto be sponsored by the company in 2011. Sofia Vergara is counted among the highest-paid Television actresses who starred in the "Modern Family" show, Sofia Vergara is a vibrant style of endorsing brands. After investing a reported $1.5 million dollars in the company in 2010, Madonnawent so far as to say that she drank Vita Cocoevery single dayon her tour. Perhaps his most best-known turn came as a spokesperson for pizza chain Papa Johns. According to a 2015 report by Page Six, the actress who played Rachel Green signed a deal with the worlds largest international carrier that was worth $5 million. [emailprotected]. Its an app that people can use just like a regular wallet to store their card details and information. Find out how much they earn in mounting fees and prize money. Strategic Partnerships, -. See Coke's holiday ad for 2021 | Ad Age Click through to find out which celebrity endorsement deals were worth the most. Losing traditional customers at the expense of a failed campaign to lure a younger generation of buyers, the brand turned to superstar Angelina Jolie for a solution. Whether he is enjoying hiscustomCokebottle, proudly displayingcardboard cutoutsof himself, or shamelessly showing off the joy ofbeing a dad in quarantine, Hamlin always has the red brand ready to rock. Along with Madonna, A-list celebrities Demi Moore and Matthew McConaughey both invested in the brand and Rihanna became the face of it. Although Jessica Simpson didnt earn quite as much money as Diddy and Alicia Keys did from their deals with Proactiv, the singer did pull in a pretty penny from her relationship with the acne medicine company. Taylor signed a deal worth $26 million with Coca-Cola for promoting Diet Coke. Diet Coke vs. The 2015 Fedex Cup winner has beenfeaturedacross television advertising, digital media, point-of-sale, out-of-home, experiential marketing, and packaging. But, Michelle Wie has made millions off of endorsements. At first, 50 Cents was to promote and endorse the brand with its enormous popularity. ", Yep, Jenn has been a loyal investor in the Glaceau-owned bottled water company for quite some time and, Appealing to botholder and neweraudiences with her penchant for lovable rom-coms and her timeless role in, Aquahydrate wasn't doing too well when Mark Wahlberg was offered some while training for his movie, I think it's a great thing to be responsible, in a way, for exciting young kids.". She reportedly signed an 11-year, $5 million-a-year contract to pitch for Diors signature fragrance, Jadore perfume. A viral video had been spread on the social media platforms where the football star removed Coke bottles kept in front of him from a press meet of Euro 2020 and had the audience drink water instead. That year, Mountain Dew and the Army National Guard split a $25 million endorsement contract for Dale Earnhardt Jr., which brought NASCAR into the modern era of advertising. Jan. 18: Los Angeles Lakers star LeBron James leaves Coca-Cola after 17 years to . The Coca-Cola Company today reported fourth quarter and full-year 2021 results, including another quarter of sequential improvement in volume trends compared to 2019." In 2021, our system . Justin Bieber has tried to shed his bubblegum pop image in a number of ways over the years, but one of the most visible was his series of Calvin Klein ads. And they mean a lot to the brand, as all of a sudden, the brand is able to compete against Fortune 1,000 brands in terms of celebrity cache and garner fan interest -- without paying the enormous endorsement fees. This is more than an investment in a brand, it's an investment in female leaders, fitness, American farmers and the health of people and our planet.". Access Our Full-Length Videos, Transcripts, Audio Files Infographics & More!! To publish, simply grab the HTML code or text to the left and paste into Here's another company that used YouTube to endorse their brand with a significant effect. When Brad Pitt signed a deal with Chanel No. There are tons of brands that pay a huge amount to their brand ambassadors. James ends near 18-year relationship with Coca-Cola, which signed NBA star in 2003; 36-year-old earned US$60m from endorsements in 2020, according . Principles for Sustainable Agriculture (PSA), What the Fanta Mystery Flavors and Campaign, Coca-Cola Christmas Caravan Twenty Fifth Anniversary, Coca-Cola Zero Sugar Invites Fans to #TakeATaste, Simply Mixology Raises the Bar of At-Home Mocktail & Cocktail Experiences, Sprite, Fresca, Seagrams, & Mark Ronson Madlib Music Connection. But do you know how much Athletes earn for just one tweet. John Stamosstarted appearing on behalf of Dannons Oikos greek yogurt back in 2011, starringin two separate Super Bowl commercials for the brandbefore Oikos opted to go with Cam Newton instead. 5 for $7 million in 2012, he must have known that Nicole Kidman earned nearly twice that amount close to a decade earlier. Brands Endorsed- Samsung Mobiles, Tata Sky, Coca Cola, Titan Watches, Snapdeal etc. Theseinvestmentsand their corresponding endorsements have contributed to the long-term success of the brand. storytelling. The list includes pop stars Katy Perry and Becky G, as well as Diplo, Max Martin and Juicy J. Unlike many other celebrity partnerships, Timberlake wanted to ensure that he would be closely involved in many of the bigger decisions for the company, making him a hands-on investor and partner for Bai. Rita Ora has a reported net worth of $30 million in 2023, a . Although rapper 50 Cent was an investor and part-owner, his main function as a player behind Glaceau the brand that founded Vitaminwater was to use his fame to endorse the product. According to reports, the brand continues to grow rapidly and has been seen in more and more health food stores and rest stops. And when Coca-Cola bought this company in 2007, 50 Cents income was around nine figures. Apr 2014 - Apr 2021 7 years 1 month. Sports Marketing. In 2007, giants like Peyton Manning and Tiger Woods saw to it that $25 million was not a huge deal in the world of sports endorsements but it was certainly a big deal for NASCAR. report at the time. Moreover, Coca-Cola leverages celebrity endorsements in its marketing initiatives. In 2012, Twilight star Robert Pattinson inked a $12 million deal to serve as spokesperson for a mens fragrance line from Dior, according to an E! hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'de716248-d4c7-4597-af18-1ec2a0a667d5', {"useNewLoader":"true","region":"na1"}); The bottled water company based out of Los Angeles has a pretty impressive roster of celebrity investors. Originally from Texas, you will still hear her yall as she gathers the team for strategy planning sessions. Next, complete checkout for full access to StartupTalky. coca cola celebrity endorsements 2021 10 Examples of Social Media Celebrity Endorsements That Paid Off Big Time Some retirees are striking gold with their retirement accounts by investing in precious metals, and there are proponents like Jonathan Rose, CEO of Genesis Gold Group, who believe it can be a safe Perhaps the fact that so many country music songs are ballads about breakups is related to the fact that a lot of country music stars have run into their own Nashville, Tennessee, is known as Music City, and it's the country music capital of the United States. 30 Celebrities Who Went From Rags to Riches, Samuel L. Jackson and 34 Other Celebrities Who Got Rich and Famous Later in Life, Lessons To Live By From These 13 Rags-to-Riches Athletes, Big-Name Musicians Who Are Dropping Albums During COVID-19, Serena Williams and the Richest Female Athletes in 2023. Celebrity endorsements are easy marketing for big business, even if they feel a little hollow. After appearing in many commercials for the brand, 50 cent decided to take equity in the company over a salary. A post shared by Joey Logano (@joeylogano). Jennifer Aniston rose to fame as a cast member of "Friends" more than 20 years ago, but she's still one of the highest-grossing actresses in the country. Spieth has held hissponsorshipdealwithCoca-Colasince 2016. As an added bonus, Oprah sits on the board of the corporation, and invested heavily in the company. Sport & Entertainment partnerships are part of the DNA of The Coca-Cola Company . Coca-Cola/Gatorade Switch, 1991: Jordan represented Coca-Cola during the early portion of his career in the 1980s, but Rovell noted Quaker Oats-owned Gatorade (the company was later purchased by . In 2012, A-Lister Brad Pitt became the first man in history to pitch for Chanels trademark Chanel No.