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Google Cloud is resetting with new management and is playing the long game. It finally settled on a deal with AWS and sold off its public cloud. I live in the heart of Silicon Valley (Palo Alto) where I research and report on the top trends in technology entrepreneurship, venture capital, consumerization of enterprise and emerging technology innovation.Opinions expressed by Forbes Contributors are their own.Dave Vellante is the Co-Founder of SiliconANGLE Media, Inc home of SiliconANGLE.com and TheCUBE.netFounder & CEO of SiliconANGLE Media & theCUBE Digital Tech TVIt lost an important cloud deal at the CIA to AWS. There’s little doubt however that , announcing AWS’ Elastic Compute Cloud, ushered in the modern era of cloud - so-called Chapter 1. They’re not looking to IBM to simply deliver services or secure their infrastructure or sell them SaaS - rather they’re looking for IBM to help them transform and deliver new business models. The brand has been valued at $142.7 billion as of May 2016 (market capitalization value method).The Brand was initially known for its hardware systems which over the period have repositioned as a wholesome company offering IT and related services to the customers. AWS, Microsoft, and Google);Traditional infrastructure companies struggle to hang on to legacy installed bases;Cloud companies with a SaaS portfolio (Oracle, IBM, Microsoft) have “up-the-stack” value advantages they can use as a bulwark against the commoditization of their businesses.Before diving into the Red Hat piece of the puzzle, we have to point back to data. As such, IBM has a stronger position than these players-- albeit more complex. But with Red Hat, IBM can enable a new breed of application developers - for businesses - using cloud-native tooling. HP tried and failed in the public cloud game and HPE is trying to be a provider of multi-cloud services but is largely relying on packaging its hardware, services and some minimal software content. IBM has established a brand based on its technological progressiveness and the unique capability of the company to transform tech into value for its customers. On the other hand, the mission statement of a company is akin to the strategies or the steps the management adopts to drive the establishment towards the set future. By bringing the cloud to its products, building data networks with customers, applying AI everywhere and leveraging Red Hat, it can catalyze a new class of business developers and go hard after the multi-cloud opportunity that exists.

IBM’s Rometty has spent the last 5-6 years preparing the company for this next chapter.

Today, about half of IBM’s revenue comes from so-called Strategic Imperatives.

customer experience oriented applications “Inside / Out” - i.e. Learn more about our use of cookies: – All contents on this page is a subject of Copyright of Mission Statement Academy – IBM (International Business Machines) Mission and Vision Statement AnalysisAnthem Mission Statement & Vision Statement (An Analysis)UCA (University of Central Arkansas) Mission and Vision Statements Analysis Consider statements made by Ginni Rometty and Jim Whitehurst during their mini roadshow after announcing the Red Hat acquisition. It also identifies the operations that the company considers critical for its course. Here’s a paraphrase of the premise put forth by IBM’s Chairman and CEO at this week’s IBM Think conference in San Francisco:  IBM is not alone in its aspiration. As such IBM’s greatest strength is its greatest challenge. At IBM Think 2019 IBM CEO sets the stage for Chapter 2 of the cloud, data, storage, and artificial intelligence. The mission and vision statement in this company works closely with the core values that act as the guiding principles. As does ServiceNow and a host of smaller specialist firms. Cisco recently announced its multi-cloud strategy at Cisco Live Barcelona which comes at the problem from a strong position in networking. VMware is Dell’s ace in the hole for multi-cloud.

And of course, the public cloud giants including AWS and Microsoft have their own ideas about Chapter 2 of the cloud era. In our view, she was essentially explaining the business case for IBM paying a 60%+ premium over Red Hat’s stock price prior to the deal being announced.