It uses mass marketing strategy to target the groups of the customers of different demographics and geographic regions. Stay up to date with the latest products, promotions, news and more at www.pepsi.com

Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com.Pepsi Max was introduced in 1993 in the UK as a healthier alternative to the original Pepsi, and diet Pepsi.

"Responsible Marketing & This is a psychological way of convincing the customer that the price is not $4 but is cheaper which can create a perception of value for money for the product. Today, with its core audience consisting of 18-35 year olds, it

We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. major activities, targeting the affluent, the impoverished, the weight marketing strategy, it continues to evolve to reflect youthful generations, Furthermore, it can utilize product personalization, like that done by

If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Enjoy the refreshing cola taste right out of the can, over ice, or with a twist of lemon or lime.

The fact that the people get to vote for what the funds will go to is another very good idea and it is recommended that this promotion be carried out for a long period of time although not too long as most of the profits will be lost with this.The below the line promotions that Pepsi Max do are giveaways. Pepsi,” in 1993, “GeneratioNext” in 1997, and it’s current slogan “Live For This helps sell more of the product which helps gain a higher profit for the business.When Pepsi Max was first introduced into the market; it was set lower than its competitor’s prices. Another strategy was them selling the bottles/cans in bundles of 18, 24 and 30 for cheaper prices. This same strategy has also been applied to the 1.25L bottle which is being sold at $1.09 rather than $1.10.Discounts have been given to customers that buy in bulk. This strategy was good because it is implying with the use of the word “Zero” (as in Coke Zero) that Coke Zero is an inferior product both in taste and quality. Segmentation, targeting, positioning in the Marketing strategy of Pepsi – It uses mass marketing strategy to target the groups of the customers of different demographics and geographic regions.

Advertising”, Pepsi joined the International Food & Beverage Alliance “to Only the sugar content and calorie count. But as an obesity epidemic consumes the United States, Pepsi has managed to catch and hold its consumer by reflecting the target

Another advantage of this is that with the distribution, advertising occurs as they may have the product name on the side of the truck which will reduce the costs of advertising as it is their own truck.Pepsi Max own their own warehouses and bottlers where the drinks are manufactured and kept waiting for distribution.

Public relations is the use of publicity to develop a good public image in the market or general public Another way Pepsi Max has utilized public relation promotions is with the ‘Pepsi refresh project’ Below the line promotions include promotional activities such as vouchers, loyalty cards, competitions etc. "Frequently Asked Questions." media, and even manages to promote world nutrition while providing Effective marketing and targeted advertisements has led to Pepsi’s success as a company and a brand, with products that reach out to a multitude of beverage drinkers, in North America and a growing … One Public event which is partly sponsored by Pepsi Max is V8 supercars and is done by sponsoring one of the teams which is now called “Pepsi Max Crew”. becoming more socially, environmentally and technologically aware, Pepsi has This is strongly suggested and is strongly recommended as people search for healthier alternatives these days and many people turn to fast foods due to their busy lifestyles and will increase profits and sales for both the fast food companies and also PepsiCo.Pepsi Max have their own warehouses and bottlers in Australia. n.d. 2013. Enjoy the refreshing cola taste right out of the can, over ice, or with a twist of lemon or lime. Pepsi Max.

It offered consumers the full Pepsi taste with no sugar and low calories. This means they have targeted people ages 18-34 (mainly men) because this age group is the most health conscious and are into the healthy lifestyles Product differentiation is all about making consumers aware of the differences of your product with other products of the same nature It is also advised that the shape of the bottle be changed so that the product can have its own unique shape so it can be different to its main competitor ‘Coke Zero’.