They might put a lot of questions; they might have some feedback so always remember to stay calm when doing your logo presentation. Typically if you want to spend no more than five minutes on this you just want to give everybody a palate cleanser kind of like“Hey remember this? Please check your inbox for the newsletter confirmation email. Maybe he wanted a certain color, shape and son remember to tell them that the part they mentioned was respected.Before you start working always ask for a detailed design brief, it will help you do better design and understand their needs.
This will help the client see your true potential, so presenting logos that you did in the past can be a good idea.When you have your logo presentation always tell the client why you made certain choices and choose that Put a lot of focus on the real business results when you do your logo presentation. Steve D says: September 2, 2015 at 16:13 Thomas, I think this is because many designers feel that showing options is not right, or perhaps underselling themselves. Presenting your logo can actually be Sometimes graphic designer fails to communicate well and understand exactly the client’s needs and this results in confusion and undesired redesigning efforts. What I mean by that is to recap the reason why they want a new identity. You can even do your own brief, by asking the questions you have.Once the design brief is ready you should get its approval from the client. Now Chris Do calls that scaffolding you’re building towards the final product in a set of sequences of steps for me it kind of winds around a little bit so that’s why I like this image.One of the best things to do as a collaborative step is to do style scapes style scapes or like mood boards on crack we’ve done many videos about them just search The Futur Channel for the word “style scape” to find them but if you have this you have a broad compass direction in which to take the brand So you’re basing your decisions not just on words but also visuals.All right the next requirement is incredible work it should go without saying but you need to present your best work to the client.So here at blind we use a combination of Photoshop to generate mock ups of our logo designs and then we present them using keynote software I know a few of you out there are on Windows machines but keynote is amazing you can buy it I think for Windows not sure but bottom line use keynote it’s way better than Powerpoint.A few of you have seen this new Adobe app that is out called Dimensions This is really promising and I am super excited about the dimensions. Put a lot of focus on how the design is going to help the company and you should have cool presentation at the end. However, there is also another important element when you want to deliver a project, and that is a strong logo presentation.You might feel really confident about the way you do your work but when it comes to presentations some of us might be anxious. After tweaking my process a bit by bit for each client I have worked with, I have finally settled in on a process that works really well for my clients and me. One of the key aspects of creating a logo is to take your client into confidence. That is!…I hope you guys got value out of this, this is a huge question that I had when I first stepped into this business is how do I present my work so I’d love to see you guys share your wins share your pitch decks and share some of the insights that you’ve gained from this that would mean a lot to me.Studio quality stock for a fraction of the cost with story blocks downloads all of the stock video images and audio to your heart’s desire from their member library including HD footage after effects templates, stock photography motion backgrounds and more.Plus, get exclusive discounts on millions of additional marketplace clips where you save forty percent and the original artist takes home one hundred percent of the sale price.All of the content is royalty-free so you can use it for both commercial and personal projects new clips, video, audio, are all added regularly so there’s always something fresh to download.We hope this article has helped you to understand and learn about How To Present Logo Design and Identity Projects to Clients. If you do the presentation via email and not you face facing then make sure to include some of the best work you’ve done before in the beginning. Voice is an essential medium that will get the job done. I have no idea how to use it yet stay tuned for that tutorial as soon as I learn it.All right drum roll please let’s build the presentation…Step one you want to start at the beginning it seems common sense but you’ll be surprised how many designers just jump into throwing up their logos as soon as the meeting starts or worse just sending off a PDF that has one logo per page and expecting the client to flip through it.You need to start at the beginning. Only then you can start safely to design the logo. This results in great designs hitting the cutting room floor and other concepts getting picked apart until they are just a shell of their previous glory. It’s going to feel good and that’s the goal with this so feel free to have fun with this if you’re rebranding a lawyer you know think about ways maybe you can put some gold foil on a window sill or if it’s a coffee shop maybe a hand painted sign or something like that something where you’re really conveying their brand in a physical space in large format.Finally you want to wrap up every single version with an isolated logo in white again what this will do with you know remind them that hey all this stuff is it’s all examples none of the stuff has to be created or fulfilled or executed on.. this is the logo! We created five simple things that you need to take into account if you want to make your presentation a successful one. One thing that I like to say is if you guys can remember our goal is to build a new visual identity that….and then you insert the pain point here and if they don’t have a pain point insert the objective herere positioning you to to gain more sales increase your revenue have your brand match your audience better these are all examples of the reasons why people need a new identity now this should have been fleshed out way before way before discovery in your early sales calls so you should have this already somewhere in your notes.By reliving the pain point, you’re putting that person back into the buying mentality that they were when they started the engagement, and this can be a really, really powerful thing for approval.This is also a great place to just confirm that you have the goal right to begin with and to make sure nothing has changed.Step two: recap the steps that you guys have taken together, let’s say something like guys, before we dig into the work, let’s take a step back and review the process to date.and then show them a slide that looks similar to the one below.These are all the important words that we drew out of a discovery session and I walk them through and I say look you know you want to be bold, powerful but bright and basic, colorful, current, inventive, you want to remind them of the place that they were in when they were giving you this inspiration to begin with.It’s difficult for people to disagree with other people a lot it’s even more difficult for them to disagree with themselves and so if you remind them of the decisions that they’ve made to date like the words that they chose to describe the brand they want and makes it really hard to refute the results of what you’ve drawn out here.So then we look for patterns you know unvarnished, character, preservation, quality, on the left and then we have premium, hip, expressive on the right and what we’ve drawn here is unvarnished beauty.Then after this point we will typically just go over the style escape that they chose and then we will be caught up.
This will help the client see your true potential, so presenting logos that you did in the past can be a good idea.When you have your logo presentation always tell the client why you made certain choices and choose that Put a lot of focus on the real business results when you do your logo presentation. Steve D says: September 2, 2015 at 16:13 Thomas, I think this is because many designers feel that showing options is not right, or perhaps underselling themselves. Presenting your logo can actually be Sometimes graphic designer fails to communicate well and understand exactly the client’s needs and this results in confusion and undesired redesigning efforts. What I mean by that is to recap the reason why they want a new identity. You can even do your own brief, by asking the questions you have.Once the design brief is ready you should get its approval from the client. Now Chris Do calls that scaffolding you’re building towards the final product in a set of sequences of steps for me it kind of winds around a little bit so that’s why I like this image.One of the best things to do as a collaborative step is to do style scapes style scapes or like mood boards on crack we’ve done many videos about them just search The Futur Channel for the word “style scape” to find them but if you have this you have a broad compass direction in which to take the brand So you’re basing your decisions not just on words but also visuals.All right the next requirement is incredible work it should go without saying but you need to present your best work to the client.So here at blind we use a combination of Photoshop to generate mock ups of our logo designs and then we present them using keynote software I know a few of you out there are on Windows machines but keynote is amazing you can buy it I think for Windows not sure but bottom line use keynote it’s way better than Powerpoint.A few of you have seen this new Adobe app that is out called Dimensions This is really promising and I am super excited about the dimensions. Put a lot of focus on how the design is going to help the company and you should have cool presentation at the end. However, there is also another important element when you want to deliver a project, and that is a strong logo presentation.You might feel really confident about the way you do your work but when it comes to presentations some of us might be anxious. After tweaking my process a bit by bit for each client I have worked with, I have finally settled in on a process that works really well for my clients and me. One of the key aspects of creating a logo is to take your client into confidence. That is!…I hope you guys got value out of this, this is a huge question that I had when I first stepped into this business is how do I present my work so I’d love to see you guys share your wins share your pitch decks and share some of the insights that you’ve gained from this that would mean a lot to me.Studio quality stock for a fraction of the cost with story blocks downloads all of the stock video images and audio to your heart’s desire from their member library including HD footage after effects templates, stock photography motion backgrounds and more.Plus, get exclusive discounts on millions of additional marketplace clips where you save forty percent and the original artist takes home one hundred percent of the sale price.All of the content is royalty-free so you can use it for both commercial and personal projects new clips, video, audio, are all added regularly so there’s always something fresh to download.We hope this article has helped you to understand and learn about How To Present Logo Design and Identity Projects to Clients. If you do the presentation via email and not you face facing then make sure to include some of the best work you’ve done before in the beginning. Voice is an essential medium that will get the job done. I have no idea how to use it yet stay tuned for that tutorial as soon as I learn it.All right drum roll please let’s build the presentation…Step one you want to start at the beginning it seems common sense but you’ll be surprised how many designers just jump into throwing up their logos as soon as the meeting starts or worse just sending off a PDF that has one logo per page and expecting the client to flip through it.You need to start at the beginning. Only then you can start safely to design the logo. This results in great designs hitting the cutting room floor and other concepts getting picked apart until they are just a shell of their previous glory. It’s going to feel good and that’s the goal with this so feel free to have fun with this if you’re rebranding a lawyer you know think about ways maybe you can put some gold foil on a window sill or if it’s a coffee shop maybe a hand painted sign or something like that something where you’re really conveying their brand in a physical space in large format.Finally you want to wrap up every single version with an isolated logo in white again what this will do with you know remind them that hey all this stuff is it’s all examples none of the stuff has to be created or fulfilled or executed on.. this is the logo! We created five simple things that you need to take into account if you want to make your presentation a successful one. One thing that I like to say is if you guys can remember our goal is to build a new visual identity that….and then you insert the pain point here and if they don’t have a pain point insert the objective herere positioning you to to gain more sales increase your revenue have your brand match your audience better these are all examples of the reasons why people need a new identity now this should have been fleshed out way before way before discovery in your early sales calls so you should have this already somewhere in your notes.By reliving the pain point, you’re putting that person back into the buying mentality that they were when they started the engagement, and this can be a really, really powerful thing for approval.This is also a great place to just confirm that you have the goal right to begin with and to make sure nothing has changed.Step two: recap the steps that you guys have taken together, let’s say something like guys, before we dig into the work, let’s take a step back and review the process to date.and then show them a slide that looks similar to the one below.These are all the important words that we drew out of a discovery session and I walk them through and I say look you know you want to be bold, powerful but bright and basic, colorful, current, inventive, you want to remind them of the place that they were in when they were giving you this inspiration to begin with.It’s difficult for people to disagree with other people a lot it’s even more difficult for them to disagree with themselves and so if you remind them of the decisions that they’ve made to date like the words that they chose to describe the brand they want and makes it really hard to refute the results of what you’ve drawn out here.So then we look for patterns you know unvarnished, character, preservation, quality, on the left and then we have premium, hip, expressive on the right and what we’ve drawn here is unvarnished beauty.Then after this point we will typically just go over the style escape that they chose and then we will be caught up.