Out of the five concepts shared with the participants (name, designations, relationships, film dialogues and … And they recognised that in order to stand out and grab their target audience’s attention, they must make them feel important and communicate to them in a tailored way.The success of Coca-Cola’s Share a Coke campaign hinges on the fact that the campaign was never about Coke. Using style, good-looking people, and playing on the coolness factor are all ways cigarettes were pushed onto consumers — this emotional marketing tactic can now be translated to soda. Of our 21 billion-dollar brands, 19 are available in lower- or no-sugar options to help people moderate their consumption of added sugar. Go to any tourist shop and you'll be sure to find a rack with a plethora of keychains with names A-Z to choose from — people hold a closer connection to these products.Social media also plays a role. Campaign:Share a Coke. With the target audience as millennials, Coca-Cola could target their marketable behaviours of wanting their purchases to make them feel good, and like to share with friends. The campaign used an integrated promotional and marketing mix. I just wanted to share a list of sites that helped me a lot during my studies: ... Target market and market segmentation of Coca-Cola 1. The success of Coca-Cola’s Share a Coke campaign hinges on the fact that the campaign was never about Coke. Coca-Cola’s famous campaign generated 25 million likes on Facebook and more importantly, increased sales  — for the Based on their ambition to inspire shared moments of happiness and strengthen the brand’s relationship with Australian teens and millennials, Coca-Cola’s Share a Coke campaign celebrated the power of a person’s first name in a playful, social way.A first of its kind, this iconic campaign showed us the power of market research, personalisation, user-generated content, and calls to action.Before spending significant amounts of money on your marketing campaigns, you MUST research your target market first. Target Audience The Coca-Cola Company knew that they needed to innovate and by creating this campaign they could target a more specific audience. In the end, people are all cheering together and drinking from their personalized drinks. No single element can be said to have lead to the success of the marketing communications alone (Kotler & … It’s well known that many companies use tricky advertising techniques in order to reel in their customers. Now the “Share A Coke” campaign is basically using the same concept, except it targets a broader demographic: children, young adults, and adults.The same idea applies to this new Coca-Cola campaign. Individuals lacking sleep are urged to take the necessary measures and get appropriate shut-eye to avoid further health complications. According to Lucie Austin, Coke’s brand executive, With this research in mind, Coca-Cola was able to put millions of advertising dollars to good use by communicating with their target audience clearly and directly.Market research also played a critical role in determining which names to use. The "Share A Coke" campaign plays on the emotions of consumers by personalizing its bottles to target a younger demographic. The campaign re-positions the traditional Coca-Cola logo, substituting it by the slogan “Share a Coke”, followed by a person’s name. To better reach its target audience, Coca-Cola released coke cans and bottles with the 250 most popular names of each country, and printed them out on the labels. The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, offering over 500 brands to people in more than 200 countries. According to the If you take a look at the most recent Share a Coke commercial called, “Share a Coke This Summer,” it plays on the idea of a young summer romance.

It was always about YOU.Personalisation is key to winning in the marketing world today. And again, this move was backed up by research and sound statistics.Use insights gained from your target audience to drive your creative execution.As previously stated by Austin, Coca-Cola determined that their target audience felt that the company was not talking to them at eye level. This is a major problem for consumers, considering the fact that soft drinks play a major role in the obesity epidemic in America.