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Because often, it needs more than common sense to pick out behind ingenious Photo Perspectives and elaborate descriptions what really matters in the holiday offering.

Never in my life have I eaten so well.” -Carrie Melrose, MA” Travel brochures are interesting to read, concise, and provides many linguistic and language features such as use of adjectives, syntax, phonetics, and pragmatics. 7-8, 2018) I am extremely happy with the topic chosen. The use of adjectives and superlatives in the tourist brochures are aimed to influence the emotions, attitudes, and beliefs of the readers.

Then it is high time for a little language course. The language used in travel brochures is referred to as tourism English and differs than conversational English. Students need to be exposed to the way real language is used so that they can see the immediate relevance of acquiring it. To export a reference to this article please select a referencing stye below:If you are the original writer of this essay and no longer wish to have your work published on the UKDiss.com website then please:Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.ukAll work is written to order.

In addition to Euphoria, the linguistic technique of ego-targeting is heavily used in travel brochures. For students not knowing the meaning of rugged or dense, they can visualize both mountains and rainforests to help determine the meaning.

A jaw-dropping jeep safari takes you across jagged mountains, high-altitude passes, rich and varied vegetation and historic monasteries.” The best way to demonstrate this to students is to show them just how magical words can be, through your lessons and through their classroom activities like analysing travel brochures. Once students realize that there is an abundance of adjectives used, the learning can go in many different directions.

Also travel brochures can be well adapted for classroom use, owing to the extensive repertoire of adjectives and effective use of persuasive language genre. ○       Translation quality has an impact on the targeted audience. Between you and the cool waves still might be a short bus ride.

Maasalmi (2013) asserts “the colorful, vivid and fascinating introductions and descriptions tend to impress and attract more potential tourists to visit” (as cited in Kang, N. & Q. Yu, 2011).

The use of adjectives and superlatives helps to “influence the emotions, attitudes and beliefs of the reader” (Nguoi, 2016, p. 33). ■       An example of pragmatic captions in European Canal Barge Cruise 2019: “Fine Dining On Board, Free Wheeling On Shore” which means you have the comfort and stability of stay meal onboard the boat but freedom and independence in an exciting new place or “Follow Your Heart from Morning till Night” which means you have the freedom and choices to do what you want on your vacation. Superlative adjectives are descriptive but also provide a comparison.


And the food and the wine were out of this world.

Nguoi (2016) shares that this technique helps emphasize an attraction or a location with the use of adjectives that appeal to a very special reader (e.g., “just for the special ‘you’”).
Within those linguistic techniques, the use of adjectives is a main focus in the language of tourism.

In this Information Age, travel brochures are also available as e-brochures and downloaded from websites. While reading the literature on this subject and reviewing different travel brochure examples, I immediately thought that travel brochures could be used as part of an adjectives lesson with students. Also this type of text is easily accessible and easily adapted for classroom use. Today travel brochures are not just traditional paper brochures distributed by travel agents or tourist bureaus. Logically, after all the makers want to sell a product and they are unlikely to write something like: “The hotel is an architectural sin from the late seventies, but it lies directly on the main road…”.

Author of many of the travel guides and tips available online about Andalucia, Malaga and Spain. There are excellent vocabulary words used in context.

●       Phonetics – translation of travel brochures in English, use of foreign words or cognates

Using many adjectives yields enthusiastic emotions and specifically “general superlative adjectives which convey strong positive emotions” (Maasalmi, p. 11). Travel brochures use descriptive and positive adjectives as a way to entice and persuade the reader to visit their attraction or location.