First of all, let’s get this out of the way.It’s extremely rare you will get a truly plain text email from a business.Let me explain why: (Source: Hitenism.com)This is a plain text email, right? For those considering direct mail as a new channel for customer outreach, here are some best practices for getting started: Lean on your data: The data your brand already possesses can be used for segmentation, personalization, and a better understanding of your customers and their lifestyle through data appends. Images can be generic or can be placeholders swapped out at the last minute.You may know you will have a sale but not be sure exactly how deep the promotions will be or their expiration. Fonts such as Helvetica, Arial, Proxima Nova, Lato, and Open Sans read well no matter what size they are viewed in. In today’s global marketplace, it’s not enough to just have a digital presence.

For those considering direct mail as a new channel for customer outreach, here are some best practices for getting started:for segmentation, personalization, and a better understanding of your customers and their lifestyle through data appends. Direct mail can provide a powerful new tool for building connections. Forbes • Webfia • LinkedIn.
Print marketing may cost more than an email campaign, but according to the Since you’re spending more to print your message, make sure you pay attention to these key elements of a direct mail campaign:These are the elements we’ll be featuring in this Direct Mail Best Practices series.Many marketers focus on the creative and the message when crafting a direct mail campaign. Take the time at the very beginning of your campaign to make sure your list is theThe time spent compiling your mailing list will be worth it. If you're looking to up your game, or want to get started, there are a few design basics you should know that will ensure your mail is compelling and elicits the response you desire.

Website Design And Development Guidelines For 2018. We thought we’d tackle the most important best practices of direct mail one at a time in a series over the next several weeks. There’s no such thing as a simple, down-and-dirty direct mail campaign being built in a day or even a week…that is, not if you care about its effectiveness. Your email footers are an important part of your email template design and can be improved to catch the attention of your subscribers and get them to go through with secondary call to actions. Tip 4: Use an easy-to-read font. When the time comes to send a direct mail piece or an email campaign to the right audience, your house list, if maintained, will generally outperform any other.Stay tuned for our next post in our Direct Mail series when we talk about the importance of the message. Direct Mail Best Practices Part 1 – Start with the ListInformation and insights on fulfillment and print strategies for training teams, marketing organizations, and e-commerce companies. Read. Over the next several months, it may be more important to consider the recent activity as a more significant driver, while also incorporating online browsing behavior for house and reactivation models.Since the last recession, research has shown that even the most affluent consumers have “middle-class spending values.” This trend will continue to snowball as all consumers, regardless of wealth, look for value when spending their money. It’s the fun part. Prepare small-format creative now, including going through the internal approval processes, so it’s ready at a moment’s notice. To make sure you don't miss it, subscribe now to the OnFulfillment blog - see the form at the top right!We uniquely combine sophisticated digital asset management and e-commerice software with full service print management and global fulfillment capabilities to meet your exact requirements for both physical and digital fulfillment. Use a font that’s easy to read and looks great when it’s reduced to a smaller size, such as when used as body copy. Why not? Direct mail has been around long enough that we've got a pretty solid idea of how to increase response rates. For example, net worth may be more important than income when evaluating which customers may still have higher levels of discretionary income in the coming months. No.Those links mean it’s a basic HTML email. We thought we’d tackle the most important best practices of direct mail one at a time in a series over the next several weeks.There’s no such thing as a simple, down-and-dirty direct mail campaign being built in a day or even a week…that is, not if you care about its effectiveness.

The brands that skillfully apply their strengths and ingenuity to their customer outreach during this difficult period will be the ones that come out stronger on the other side.