Besides, would you still use a pager to contact your friends while you have a smartphone?Or maybe, would you travel on a horse chariot, while you can take a bullet train to your destination?Similarly, direct mail feels old, and to many business owners, it is a vice that cannot be comprehended by the contemporary market.It is still used by many serious real estate professionals despite a shift towards the preference of email marketing, text messages, and direct messaging on Here's a short clip demonstrating the relevance of direct mail marketing in today's business environment:In real estate, direct mail is extremely effective. However, this is a method that requires a great deal of time, money, attention, and skills to get it right!Direct mail marketing can take up a lot of time to get right. To be honest, not all people you send mails to will sell their homes to you.Nonetheless, by marketing to the right people, you will go a long mile in improving your responses and ultimately get the best conversion rates.Once you have identified your mailing list profile and the property owners who are more interested in selling their property, you cannot afford to get their addresses wrong.Luckily, you can obtain addresses from various places, including county and public records, list brokers, and driving for dollars. It could have been another factor, like the time of year. The standard postcard sizes are:Even though all these sizes are mailable, below are those that qualify for USPS rates:Those sized 4 X 6 qualify for the USPS First Class Postcard Rate.Those sized 5 X 7- 6 X11 qualify for the USPS First Class Letter Rate or Standard Letter Rate.Below direct mail examples that for real estate investing that you should emulate:On average, the response rates of real estate direct marketing are 2-4% according to various sources. On average, the response rates of real estate direct marketing are 2-4% according to various sources.

Those are the steps you must take if you want to beat the 3.7% average response for direct mail. Your goal should be to Sending a strong offer to a highly targeted list is one of the best things you can do to improve your postcard or letter response rates. Targeting customers on a 1:1 level increases response rates up to 50% or more. If it's a really well-designed campaign, that number could be higher. Do you know that they want to buy? To get the most out of your campaign, mail to your list more than once.You can understand the response rate of your direct mail postcards through testing before you launch a full campaign.In this scenario, your direct mail postcard campaigns are capable of bringing Want to see what your direct mail results could be? All of this is a sign that being local is preferable for many real estate agents. Doing it yourself often saves money in the long run but is a huge time commitment. Citing studies from the Association of National Advertisers (ANA), they go on to say that direct mail’s “response rate ranges from about five to nine times greater than that of email, paid search, or social media.”. In trying to project response rates for a business plan, 2% could be considered an average response rate (although 1% is safer and more realistic). You can check more information on how to do this on the USPS website.On the order confirmation screen, print all the required postal service processing forms and attach the ideal Every Door Direct Mail EDDM facing slip to your bundles.Ship or drop off your mailings or take you’re them to your local post office locations which will then deliver them to the chosen EDDM routes.Direct mail is definitely worth it! Pros and Cons of Direct Mail Marketing for Real Estate Agents Pros Marketing to someone who recently inherited a property through probate is very different than marketing to someone who owned an investment property out of state for the past 10 years.You have two choices when it comes to executing the direct marketing campaign: Do it yourself or pay a third-party company to do it for you. You could see a response rate of 1% or lower – which is very likely. Direct mail marketing companies can create custom  lists with criteria that best match your listing’s ideal buyer type, set up schedules for your mailings, write  and design your direct mailer, print everything needed, handle postal processing for you (to allow you to get the lowest postage rates)  handle folding and envelope inserting if needed, and deliver your mailers to the USPS.While direct mail does work, it works best when used in conjunction with a cohesive marketing plan and strategy, and on a multi-touch basis. Real Estate Direct Mail Marketing Pros.