Your first participant walks in. Now what?When running qualitative usability studies, we often Pilot testing is particularly important if you are:Pilot testing is a dress rehearsal for the study. She has conducted worldwide user research, including longitudinal studies, remote studies and eyetracking research, running studies in the United States, Canada, Europe, Asia and Australia.The latest articles about interface usability, website design, and UX research from the Nielsen Norman Group.Research Methods,User Testing,New to User Experience Specifically, the client wanted to conduct an eye tracking study on a new landing page and supporting content page.

Pilot tests are "dress rehearsals" of full survey operations that are implemented to determine whether problems exist that need to be addressed prior to putting the production survey in the field.

on Insights from these pilot tests reshaped our strategic approach to both pages.The seemingly ‘failed’ result of the pilot test actually gave us a huge A-ha moment on how users perceived these two pages, which not only changed the answers we wanted to get from the user research test, but also drastically shifted our strategic approach to the A/B variations themselves.In some instances, pilot testing can actually provide its own unique insights. But trust me, that small investment will deliver significant returns on your next research project and beyond.Benchmark your experimentation maturity with our new 7-minute maturity assessment and get proven strategies to develop an insight-driving growth machine.Join over 12,896 experimentation peers and get highly thought out content delivered by the best experts in the industry.Stay ahead of the marketing curve with the best optimization content!Join 13,393 marketing pros subscribed to the WiderFunnel blog, and get actionable blog updates that'll help you grow your business.This field is for validation purposes and should be left unchanged. To test the feasibility, equipment and methods, researchers will often use a pilot study, a small-scale rehearsal of the larger research design. Generally, the pilot study technique specifically refers to a smaller scale version of the experiment, although equipment tests are an increasingly important part of this sub-group of experiments. Pilot testing also called pre-testing means small scale trial run of a particular … Pilot testing can go a long way to alleviating such problems. We had also assumed that 5 seconds would be enough time for each participant to view and comprehend each page. Pilot testing allows you to quickly test and improve this approach.WiderFunnel’s pilot testing process consists of two phases: 1) an internal research design review, and 2) participant pilot testing.During the design review, members from our research and strategy teams sit down as a group and spend time critically thinking about the research approach. So, we got creative and used some free tools to test the research design.The initial pilot test was conducted with two individual participants, both of whom fit the target participant criteria. In this case, pilot testing not only gave us the confidence to move forward with the main study, it actually provided its own Through our initial pilot tests, we realized that participants expected a set function for each page. If you’re doing many rounds of iterative testing, then the damage is limited if you make a few mistakes in the first test. You’re not alone.Even the most seasoned researchers experience “oh-shoot” moments, when they realize that there are flaws in their research approach.Fortunately, there is a way to significantly reduce these moments: It’s called Pilot testing is a rehearsal of your research study, allowing you to test your research approach with a small number of test participants And the best part?